Testimonials give you the opportunity to provide proof about your services. Make it easy for potential clients to see what others are saying about you and your company by adding testimonials to your website and marketing materials.

It’s the most common question I hear when talking with translators and interpreters: How much should I charge? The question comes from everywhere in the industry, from the recent graduate just starting out in a career in translation and interpreting to the seasoned professional who needs to renegotiate his or her rates with a client.

To get top dollar for your services, you need to be strategic about where you market yourself. You may be able to offer your usual services to a different audience and double or triple your income – without working more! There are, however, a few things to consider when strategically targeting clients.

Did you know there are many advantages converting documents such as Word or PowerPoint to PDFs? When a file is converted to a PDF it is usually compressed, resulting in a smaller file. Files saved as PDFs are self-contained and can be shared easily.  The recipient does not need to have the same program or hardware that the original file was created in. PDFs make it easy to transmit files between computers and mobile devices that have different applications.

An added feature is that most PDF programs also allow you to put on extra security measures such as watermarks, passwords, or data encryption.

Testimonials can work magic for your business by building trust and credibility with prospective clients. But like any magic, they must be used responsibly.

How are you coming along with setting goals for 2016? Did you block out some time in your calendar this past week to plan how you want your business and personal life to look at the end of 2016? I hope you are well on your way!